Reduce Your Digital Products Time to Market by 50%

In markets where the window of opportunity is measured in weeks, not months, launch speed can determine the success or failure of a digital product. Companies that manage to drastically reduce their time to market not only capture market before the competition but accelerate the learning cycles that refine the product.

The Real Problem

Slowness in digital product development is rarely a problem of team capacity. The typical bottlenecks are structural: bureaucratic approval processes, architectures that hinder changes, lack of automation, and accumulated technical debt that makes each modification riskier and more expensive.

The result is a vicious cycle: teams work more hours without delivering faster, quality suffers under pressure, and strategic initiatives get stuck in endless queues.

Why Companies Fail to Accelerate Deliveries

• Waterfall processes disguised as agile: Sprints that are mini-waterfalls with deliveries at the end
• Monolithic architectures: Each change requires deploying the entire system
• Extensive manual testing: Weeks of testing before each release
• Limited environments: Developers waiting their turn to test
• Lack of ownership: No one has authority to approve launches quickly

The Nexagon Approach

We attack time to market from multiple fronts simultaneously because speed is the result of an optimized system, not a single point change.

Robust CI/CD pipeline
We fully automate the path from code to production: unit tests, integration, security, performance, and deployment. What used to take days now takes minutes.

Observability from the start
Monitoring, logging, and alerts integrated from the first sprint. This allows quick problem detection and gives confidence to deploy frequently.

Real Use Cases

Business Impact

• 50-70% reduction in development to production cycles
• 300% increase in release frequency
• 40% decrease in defects escaping to production
• 25% improvement in development team satisfaction

Conclusion

Reducing time to market is not about working more hours or hiring more developers. It's about eliminating systemic friction, automating everything automatable, and creating architectures that allow safe and fast changes.

Companies that achieve this transformation don't just launch products faster; they develop an organizational adaptation capability that becomes a lasting competitive advantage.